About Bruket

Bruket is an independent product studio run by William Wigertz Wåhlström in Sweden.

It focuses on building clear, practical tools for specific problems, platforms, or marketing layers.

What Bruket does

Bruket builds its own products across four areas:

• digital tools like Hyral and KVITT
• publishing and accountability infrastructure like Spegeln
• long-horizon software projects like the unnamed MMO civilization simulation
• physical objects designed internally and produced externally
• selected creative output that sits alongside the product work

Principles

Every product follows a small, fixed set of ideas:

• usefulness before features
• clarity over complexity
• individual-first thinking, with no hidden advantages for payment
• minimal, transparent data usage

About William

My name is William Wigertz Wåhlström. I design and build the products at Bruket, from structure and flows to the final tools people use.

Music and creative work

Outside of Bruket I create music as the solo artist "Illa Till Mods" and in the band "Souls In Custody". This work exists alongside Bruket—separate from the core business, but driven by the same focus on intention and craft.